WASSERBILLIG, Luxembourg – At this year’s Altitude conference, intimate products manufacturer pjur “used the event as a platform to launch a sales contest and special gift campaign for retailers to mark the company’s 30th anniversary.”

“pjur is turning 30 – and wants retailers to join the celebrations,” the company said in a statement released this week.

“For 30 years, the pjur name has been synonymous with quality and innovation,” pjur added in the statement. “This success would not have been possible without the loyalty shown by its retailers. So, to mark its anniversary, the company has decided to give something back: As part of a large-scale sales contest, retailers in the USA and Canada will have the opportunity to collect points with each sale to win great prizes like a MacBook Air or an iPad Air.

Along with the sales contest, US retailers can also benefit from a new ‘gift with purchase’ campaign from pjur, which is set to start April 14. Under the promotion, with every order of a 100 ml bottle of pjur ORIGINAL, the retailer will also get a 30 ml bottle of pjur AQUA NAKED to pass on to the end customer.

“The campaigns we’ve planned – particularly the sales contest – are our way of saying thank you to retailers for their loyalty over the years,” explained Alexander Giebel, CEO and founder of pjur. “We know that if it wasn’t for retailers and the amazing sales they’ve generated, we wouldn’t be celebrating our 30th anniversary. We’re incredibly proud that our premium products are still the top choice for retailers and millions of customers worldwide. We want to thank pjur retailers for their loyalty and celebrate our success together. We’re looking forward to continuing our partnerships for many years to come.”

The company said its promotional campaigns have been “warmly received by retailers, with positive feedback across the board.”

“pjur is looking forward to celebrating its 30-year anniversary with lots of entrant registrations and happy winners,” the company said.

For more information or to register for the sales contest, go to pjur-contest.wowtech.com.