PinkCherry, an industry-leading adult novelty e-commerce store, has welcomed Matt Daneliuk to fill the role of Pay-per-Click Ad Specialist for the company’s fast-evolving marketing department.

Matt Daneliuk holds a Bachelor’s Degree in Business Management from the University of Western Ontario, and carries Google Ads, Bing Ads, and SEMRush certifications. He brings to the table a strong background in digital marketing consultancy reinforced by in-depth understanding of consumer behavior and applied sociology.

“This role is an exciting mix of strategy, analysis, and consumer promotion,” says Matt. “It’s extremely satisfying to see immediate impact of the PPC strategy and tactics on PinkCherry’s sales performance”.

“Pay-per-click advertising model, especially Google Ads is one of the most essential marketing channels to enable rapid growth in the USA and support our leading position in Canada,” commented Lana Grypych, PinkCherry’s Director of Marketing. “Having this expertise in-house allows for prompt optimization processes and full control over desirable results, ultimately, growth in online sales.”