YNOT – Adult entertainment studio Pink Visual launched a new iPad-optimized website last week, days ahead of the much-ballyhooed Saturday debut of Apple’s latest gotta-have mobile gadget.PinkVisualPad.com was designed to adhere to webkit standards and makes extensive use of cascading style sheets. According to the developers, CSS yields a faster-loading site by reducing the weight of page graphics, and that is a crucial aspect of any iPad interface due to the limitations of WiFi connectivity.
“We’re total Apple product nerds here at Pink Visual,” said Brand and Product Manager Kim Kysar. “As soon as Apple unveiled the iPad, we got to work on the site, even though we didn’t have much to go on at that point other than the Safari engine. What we did know was that the iPad would sell like crazy, and that our customers and fans would expect Pink Visual to be at the forefront of the iPad erotica market. With the launch of PinkVisualPad.com, that’s exactly where we are.
“We know that our customers don’t want to spend their time waiting for a site’s graphics to load,” Kysar added. “To that end, we’ve taken advantage of elements of the Safari engine and webkit standard to create a site that puts function first, but still has a sleek, attractive design to it.”
Another aspect PinkVisualPad.com Kysar expects the studio’s iPad-using fans will appreciate: The site offers access to videos from the full range of Pink Visual’s DVD lines and web content categories.
“In anticipation of advanced content delivery that would work seamlessly with emerging technologies, we’ve employed multiple codecs over the years,” Kysar said. “This practice has positioned us well. We were the first company to have such a high volume of content for the iPhone, and now we’ve ‘flipped the switch’ for the iPad as well. This isn’t some four-page-deep site with a few hundred clips. We’re talking about hours and hours of full-length scenes, including all of our most popular DVD titles.”
Kysar said the iPad site launch is part of a larger Pink Visual strategy that revolves around keeping a finger on the pulse of emerging media technologies in order to respond quickly to device-driven changes in the mobile market.
“Thanks to the efforts we put into market research and optimizing our workflow, we’re in a position where we’re waiting on Apple and other device makers to create new platforms for our deep content delivery,” Kysar said. “It was that way with the iPhone, it is that way with the iPad, and the future looks no different.”
