Pineapple Support, the adult industry’s leading mental health nonprofit, will host a “Cream Pie Challenge” fundraiser throughout August. The event aims to raise funds and awareness for mental health services dedicated to performers in the adult industry, inviting participants to engage in a fun, community-driven campaign.

The Cream Pie Challenge encourages performers, fans, and supporters to create and share videos of themselves getting pied in the face using whipped cream or their dessert topping of choice. Those who participate in the challenge can then nominate five others, spreading the campaign widely and increasing support for mental health resources.

This campaign is open to everyone, including performers, content creators, fans, and allies. To participate;

1. Take a pie: Record yourself getting pied in the face with whipped cream, shaving foam, or your dessert topping of choice
2. Donate: Visit Pineapple Support to make your donation
3. Challenge others: Post your video, tag @PineappleYSW, and nominate 5 friends to get creampied (and donate, too)
4. Spread the word: Use hashtags #CreamPieChallenge and #CreamForACause to help spread the message

Pineapple Support was founded by British performer Leya Tanit in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organization, a qualified 501(c)(3) tax-exempt organization in the United States, has connected over 16,000 adult performers to mental health services, including free and low-cost therapy, counseling, and emotional support.

“This industry gives so much joy to so many people, but performers often face stigma, isolation, and emotional stress,” says Tanit. “The Cream Pie Challenge is a fun, creative way for the community and fans to come together and say: your mental health matters.”

Brands and influencers can get involved by sponsoring therapy sessions, organizing team pies, matching donations, or simply promoting the challenge across social media. For more information and to participate in the challenge, visit Pineapple Support.