Shirley Lara, COO of Chaturbate has been tapped by Pineapple Support to be their new Company Treasurer.

Pineapple Support is a mental health non-profit organization serving the adult industry. Chaturbate has been a major sponsor of the company since 2019 and has been active in partnering with them on initiatives to support adult industry workers.

“Shirley is a vital force in our industry, and I’m proud to have her serve with us in a more official role,” says Leya Tanit, founder and CEO of Pineapple Support. “She brings an incredible vitality and professionalism to everything she touches, and I look forward to working more closely with her at Pineapple.”

Lara joined Chaturbate shortly after its launch in 2011. She is responsible for creating the platform’s community feel and is active in supporting charitable groups and organizations, such as the adult industry’s Women in Adult outreach organization, which works to empower and support women that work in the adult industry.

“I’m beyond thrilled to be a part of Pineapple Support in any capacity, but especially as the new treasurer of such an important organization,” says Shirley Lara, Chief Operating Officer at Chaturbate and Pineapple Support’s Company Secretary. “Pineapple Support provides so many mental health services to anyone in the industry who needs them, that it’s an honor to be a part of such an amazing group.”

Tanit founded Pineapple Support in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organization, which is a qualified 501(c)(3) tax-exempt organization in the United States, has so far connected over 8,000 adult performers to mental health services, including free and low-cost, therapy, counseling, and emotional support.

To learn more about becoming a member of Pineapples United, the membership club for members of the adult industry, visit Pineapplesupport.org/Pineapples-United. If you have a business and want to become an official sponsor of Pineapple Support, go to Pineapplesupport.org/Sponsorship.