Pineapple Support, the industry’s leading mental health non-profit, has launched a campaign to raise $10,000 as part of Giving Tuesday on November 29th. The organization is appealing to members of the adult industry to make a donation, as well as inviting adult content creators to assist its fundraising efforts by hosting fundraising events such as charity cam shows.

“For Giving Tuesday 2022, we’re calling on the adult industry to help Pineapple Support reach our goal of raising $10,000, helping us to continue providing mental health and emotional support resources to those in our community,” says Leya Tanit, founder and CEO of Pineapple Support. “We want to encourage content creators to host their own charity cam shows and other fundraising events – and we would love your support in spreading the word.”

Tanit founded Pineapple Support in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organization, which is a qualified 501(c)(3) tax-exempt organization in the United States, has so far connected over 8,000 adult performers to mental health services, including free and low-cost, therapy, counseling, and emotional support.

“Giving Tuesday reimagines a world built upon shared humanity and generosity,” says Tanit. “It’s a global movement that unleashes the power of people and organizations to transform their communities – and the world. Let’s join together, raise awareness, support our community and make this Giving Tuesday our most successful one yet!”

To make a donation to Pineapple Support, please visit Pineapple Suppport. Performers that want to create their own fundraising page can do so by visiting here.