YNOT – Forty-six percent of American adults who use the internet post homemade photos and videos to social networks, and 41 percent re-post photos and videos they find elsewhere online, according to a new survey conducted by the Pew Research Center’s Internet & American Life Project.
Overall, more than half of adults (56 percent) share images in at least one of the two ways; 32 percent share their own and others’ work.
Facebook is far and away the most popular medium for sharing both self-created and found material: 66 percent of survey respondents admitted they use the massive social network. Sixteen percent of online adults said they use Twitter, 12 percent said they use Pinterest, and 12 percent said they use Instagram. Only five percent indicated they use Tumblr.
Women are more likely than men to use Pinterest, while Instagram and Tumblr and Facebook attract equal shares of men and women.
The survey was conducted Aug. 2-5. The complete report, “Photos and Videos as Social Currency Online,” may be accessed here.
