YNOT – Adult websites that offer customers per-download pricing in addition to more traditional options can see an average revenue increase of 30 percent, according to Webmaster Central, a leading supplier of high-definition and mobile-ready leased adult content. The findings of a recent study were so promising, the company decided to offer pay-per-download support to all of its clients at no extra charge, a move that means new options for revenue generation.
“In the words of Vice President Joe Biden, this is a big fucking deal,” said Joel Kapchuck, Webmaster Central’s vice president of operations. “It’s kind of a game-changer for leased content, because it opens up a whole new world of revenue possibilities for adult companies facing flat or shrinking sales — or who just want to keep driving up their profits by reaching a brand-new customer base.”
Using Webmaster Central’s pay-per-download support extends clients’ ability to meet customer demand for flexible consumption styles. In addition to employing the company’s leased content on traditional membership sites that charge a monthly fee, webmasters now may use WC content to establish video-on-demand presences or premium up-sell sections that charge casual visitors piecemeal for individual items.
“There’s a certain group of porn fans who will always prefer the ‘all inclusive’ approach of traditional adult websites, and that’s still an option,” Kapchuck said. “Others, though, have a strong preference for a more iTunes-like experience where they pay only for the downloads they make.”
Using WC’s new pricing model, “you can create your own VOD site from scratch, or you can just use premium per-download sections to up-sell your existing members or even monetize otherwise free content sites like tubes or blogs,” he added.
Webmaster Central can integrate per-download billing features with just about any third-party billing or payment gateway service, Kapchuck said. Clients set their own rates and keep everything they bring in; service rates do not increase for clients who choose to offer their customers per-download billing.
To learn more, visit WebmasterCentral.com or email a sales representative for a no-obligation demo.
