YNOT – Penthouse has unveiled a new look and new functionality for its e-tail outlet.

Visualized and executed by Springle LLC, PenthouseStore.com offers new features including specialized product categories and customer favorites lists. For the first time, the entire collection of Penthouse-licensed merchandise — branded apparel, lingerie, shoes, barware, adult toys, books, jewelry and calendars — is available for purchase on one website.

According to a spokesperson, the newly redesigned site strives to represent the Penthouse lifestyle and brand in a more consumer-friendly manner. Navigation is easier, and shoppers’ pathways through the site are tracked in order to personalize their experience by customizing suggestions based on the items they’ve already viewed.

“We are all excited about the new PenthouseStore.com,” said Penthouse Director of Licensing Amanda Byrd. “It is extremely user‐friendly and offers more merchandise than ever before.
“Some of the exclusive features on the site are our ‘Shop by Experience’ category and ‘Penthouse Pet Picks,’ which is a selection of items chosen by our most popular Pets encouraging customers to buy them,” she added.

PenthouseStore.com features other well‐known brands and products, handpicked for their unique or fashion-forward designs.

“Representing more than 40 years of expertise in the world of branded entertainment and erotica, Penthouse knows what consumers desire and is determined to ensure they will find it on PenthouseStore.com,” Byrd said.