By Dennis B.
Special to YNOT
VENLO, Netherlands – After 10 years serving the adult online industry, Webbilling has found a rapidly burgeoning new market thrives on its payment gateway: live cam websites.
The company recently began cooperating with Stripchat and other cam sites, and the resulting statistics proved fascinating. Insights gleaned from the data have helped the company identify some promising trends.
Webbilling’s B2B senior sales manager Eva Zankel and Jim Austin, Stripchat’s head of business development, shed light on what they discovered.
How has the cooperation between your companies worked so far?
Eva Zankel: It has been a really great and productive experience from our end, and according to Stripchat’s and other cam sites’ feedback, it seems they’re sharing the excitement of the strong increases achieved. Even if we’re totally open for newly set-up companies and absolutely enjoy working with promising sites in their early stages, it’s naturally a breeze to work with professionals on the other end like we’ve done with said companies.
Jim Austin: Stripchat‘s cooperation with Webbilling has been flawless so far. Integration has been quick and easy, and the support the we received has been outstanding. Since the integration of Webbilling on our platform, we have seen a dramatic increase in revenue from the DACH [Germany, Austria and Switzerland region] market with regard to first purchases, as well as an increase in [long-term value] and customer satisfaction.
What do you mean by “dramatic revenue increases?”
Austin: Since we started with Webbilling in April 2017, there’s been an immediate and also steady growth of revenue via Webbilling.com. We’re talking a very impressive monthly average of more than 57 percent so far. June to July 2017 even made for a 67-percent increase in revenue from the DACH region.
Besides these strong numbers speaking for themselves, I highly recommend Webbilling as they truly have the pulse and expertise considering that market.
Zankel: We’ve seen this happen to other cam-focused sites: There’s been a 22-percent average [growth] since the beginning of our cooperation regarding revenue directly. The kicker, however, is that both companies have nearly or totally increased their income sixfold over the course of the past five months alone.
So, from your perspective, these numbers underline payment solutions to be highly essential for cam sites that desire immediate income increases?
Austin: Absolutely. Working with Webbilling, specifically targeting the DACH/European region and accordingly German, Swiss or Austrian users, for example, decreases chargeback issues in a strong fashion — which one might expect from the U.S. market. SEPA direct debit is mostly used [in Europe], and only 27 percent of customers turn to credit cards. Webbilling’s “smart combo” solutions seem to make for some magic here, too.
Zankel: Our smart combo solution offers local and desired payment methods initially instead of credit cards. For example, Germany has SofortBanking, it’s Ideal in the Netherlands and Przelewy24 for Poland. After any first transfer, customers would effortlessly continue to pay with SEPA DirectDebit for any coming transactions. There’s even no need for further user interaction at this point.
It doesn’t stop there though. Webbilling’s team has just revised the responsive payment page, allowing our merchants to explore even more freedom. One example would be to customize form styles in accordance with your corporate design.
We’re glad Stripchat and others trusted Webbilling’s expertise and the potential is paying off so quick already. Anybody who’s interested to get into more details is welcome contact us via makemoney@trafficpartner.com.
Image: From left, Stripchat’s Kyriacos Matsangos, Webbilling’s Eva Zankel and Jim Austin, also of Stripchat.
