In its bid to snare the olds, Snapchat may have inadvertently induced some side-eye from Queen Kardashian-Jenner heir apparent, Kylie Jenner.

As reported by Yahoo News: Snap Inc.’s flagship platform Snapchat has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan.

The company’s shares sank as much as 7.2 percent last Thursday, wiping out $1.3 billion in market value, on the heels of a tweet from Kylie Jenner, who said she doesn’t open the app anymore.

“sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad,” Jenner wrote. The testament drew replies expressing similar sentiments from Jenner’s 24.5 million followers.

According to Yahoo News, Wall Street analysts have begun to notice the decline, citing recent user engagement trends observed since the platform’s redesign. Citigroup analyst Mark May downgraded the stock to “sell” from “neutral” earlier this week after seeing a “significant jump” in negative reviews of the app’s redesign. May expects the reviews could cause user engagement to fall, hurting financial results.

In addition to this instance of social power being impressive, the shifts around Snapchat use are interesting to monitor — and incorporate into your own social media strategy.

Things may bounce back though. “still love you tho snap … my first love” Jenner followed up with in a later tweet.

still love you tho snap … my first love

— Kylie Jenner (@KylieJenner) February 21, 2018