DALLAS – Two new gel products from Sliquid are branded and packaged in a way that makes it easy for merchants to merchandize the items. Sliquid Organics stimulating O Gel for women and Ride Rise arousal gel for men feature the manufacturer’s signature all-natural formula, each packaged to coordinate with consumers’ favorite Sliquid products.
O Gel’s packaging makes a seamless connection to the rest the Sliquid Organics collection. Featuring an efficient pump top and spa-like feel, O Gel gives retailers a sophisticated cross-over item that appeals to female shoppers of all experience levels.
Ride Rise is composed of the same body-safe ingredients but merchandised to attract a demographic that identifies with a more masculine look. Packaged in handsome opaque bottles, Ride Rise features clean lines, bold metallic accents and an upscale appearance that complements the popular Ride BodyWorx line of intimate glides and topicals. The product’s aesthetics make it easy for retailers to display Ride Rise and the rest of the Ride BodyWorx line as gender-neutral lifestyle options that also appeal to the growing couples market.
“Sliquid’s arousal gels have been nominated for countless industry awards because of their unique ability to heighten reactivity without irritation or hypersensitivity, and we’re proud to make them available with targeted marketing,” Sliquid Chief Executive Officer Dean Elliott said. “Our design team created the unique look behind O Gel and Ride Rise to fall in line with our most effective branding and marketing, and customer feedback shows that we’ve really hit the mark.”
The new gels enhance through topical application, a much less invasive application method than ingesting herbal supplements and stimulants. Ride Rise and O Gel promote blood flow to the skin’s surface using a combination of peppermint oil and menthol, known to be natural and gentle vasodilators, without the use of L-Arginine, an amino acid found in the human body that’s commonly used in everything from foods to pre-workout supplements. Research has indicated L-Arginine may cause unfavorable reactions in users with certain medical conditions. As part of its commitment to body safety, Sliquid opted to identify plant-based alternatives to L-Arginine to capture and cater to a broader consumer base.
“As with all products under the Sliquid moniker, Ride Rise and O Gel are formulated with plant-based alternatives to ordinary ingredients and help soothe and excite delicate skin, resulting in naturally superior arousal gels that can be enjoyed solo or with partners,” Elliott said.
For more about Sliquid, visit Sliquid.com
