MONTREAL— It wasn’t all that long ago, in the grand scheme of things, that the term “adult video gaming platform” referred to something purely aspirational. Yes, there have long been adult video games, going back at least as far as the text-only erotic adventure game Softporn in the early 1980s, but for most of the history of video gaming, adult games have been relegated to the market’s fringe.
Even as recently as when Nutaku.net launched in 2015, the idea of the platform amassing 60 million registered players would have seemed farfetched – but here we are in early 2021 and Nutaku has reached that benchmark, with 15 million of those players registering since January of last year.
Asked what’s the biggest change to the adult videogaming market the company has observed in its six-year history, Jay, the Communications Manager for Nutaku, told YNOT that “even though the has yet to fully grasp and embrace adult video games, hundreds of game developers all over the world have.”
“We launched Nutaku back in 2015 with only a handful of games and today, we have more than 500 across PC and mobile,” Jay noted. “It is always amazing to see more game developers – both big and small – come to us with new projects on a regular basis. As conversations around sexual themes and content in video games expand, Nutaku will continue to be a key enabler in the market.”
For all its progress and growth, in some ways the biggest challenges Nutaku faces are the same ones it confronted when the company first launched.
“Going from one million to more than 60 in six years shows that Nutaku as a game distribution platform is very popular,” Jay said. “However, the challenge lies in carving its place within the mainstream gaming world. And gaming is a gigantic beast, with several thousands of games battling for the player’s attention. To us, that’s an important challenge, alongside the destigmatization of adult entertainment. Speaking of which, our most recent campaign “Now I Nutaku” tackles this aspect. Showing the world that different kinds of people enjoy Nutaku games.”
As Nutaku forges ahead, its growth isn’t just about the sheer number of players alone; one of the company’s core goals is to increase the diversity of its player base, as well, a goal the company has been working hard toward for some time now.
“Increasing Nutaku’s awareness as a gaming brand is – and will always be – part of THE plan,” Jay emphasized. “Not just with our Now I Nutaku campaign, but also by pushing the sexiest upcoming games while showcasing the platform’s constant evolution.
“Last year, Nutaku received a huge makeover which featured several design changes, both visual and technical,” Jay added. “Among them, a sexual preference filter, which allows players to customize their Nutaku experience. Not only this feature gives the player total control of the games they see, it also maximizes game discoverability from a game developer perspective. For us, 2021 is a continuation of our work and so much more.”
Nutaku’s new Now I Nutaku marketing campaign revolves around six SFW ads that are designed to reinforce Nutaku’s position as “an inclusive adult entertainment brand, a platform that has something for everyone and every taste,” the company explained in a recent statement.
All six of the new ads featured in the Now I Nutaku campaign are embedded below. You can also view the ads on NowINtk.com. For more information on games offered through the platform, visit Nutaku.net. For more information on promoting Nutaku as an advertising affiliate, go to NutakuAffiliates.com.
