CHICAGO – Just as Pride celebrations swing into gear around the world, an upstart pleasure products manufacturer has released a novelty dildo that mimics the colors of the rainbow flag.

Brian Sloan’s Pride Dildo is available in two models. Each is hand-cast in body-safe, medical-grade silicone.

The standard model measures 8 inches long and 4.5 inches in girth. It is mounted on a suction cup.

Thick Rick is “the thicker Pride Dildo with balls.” The product measures 8 inches by 6 inches.

“I think these rainbow dildos have what it takes to be best-sellers during this upcoming LGBT Pride season,” Sloan said. “What’s not to love about large rainbow-colored dildos?”

Sloan, founder of Very Intelligent Ecommerce Inc., also invented Autoblow 2, Slaphappy and 3Fap.