LOS ANGELES – Just in time for summer, pleasure products manufacturer CalExotics has released a hot new toy collection.
The three-piece Red Hot line offers discreet, go-anywhere massagers that bring the heat. Spark features a distinctive “encaser” for pinpoint stimulation: The tip is designed to encase any erogenous zone. Ember has a flickering tip. It’s soft, yet powerful. Flare features a dual teaser tip that changes direction as the vibrating functions change.
All three products offer 10 functions. The petite size, waterproof designs and USB-rechargeable motors allow users to enjoy steamy pleasure anytime, anywhere. All Red Hots are backed by CalExotics’ one-year warranty.
“Red Hot was unveiled at the January Adult Novelty Manufacturers Expo,” said CalExotics founder and Chief Executive Officer Susan Colvin. “The front of our booth was dedicated to this hot collection, and customers couldn’t get enough. The demand was so high, we sold out immediately. We are producing it as fast as we can sell it. This collection really is red hot.”
Retailers and distributors find the packaging hot, too.
“What I like best is the raw sexuality of the packaging,” said Romantix spokesman Josh Porter. “It’s provocative without being lewd. I expect the color and imagery will draw customers in.”
Meg Leung from Metro Distributors said, “Between the attractive price point, slick displays and sexy packaging, we expect Red Hot to perform very well in traditional, boutique and online environments. We are very pleased with the entire assortment.”
CalExotics provides assistance to brick-and-mortar retailers with items like point-of-purchase displays that allow customers to touch items before they buy.
CalExotics also offers resources specifically for online retailers, including fun, informational videos that may be downloaded or streamed directly from the CalExotics website.
