YNOT – AdXpansion has launched a new optimization tool to help advertisers control costs. The tool allows advertisers to view costs segmented by campaign and traffic source and assists them in deciding which sources are underperforming relative to expense.

According to a spokesman, the tool will help clients pinpoint the traffic that converts best for them so they can exclude inefficient sources and increase expenditures in the most profitable areas.

“Our optimization tool has been the most requested and highly anticipated development this year,” said Nigel Williams, vice president of the Montreal-based online advertising network. “We’ve taken the time to listen to our advertisers and give them the means necessary to control their cost in the most flexible manner possible. Since [the tool’s] soft launch on June 19, the feedback we’ve received has convinced us that we’ve created a tool that is superior to any other in this industry.”

Details about the new tool are available here.

For more information about the network, visit AdXpansion.com.