TEMPE, Ariz. – A new reporting system that provides merchants and affiliates with flexible tools for data analysis has debuted at e-commerce solutions provider CCBill.
FlexStats offers graphical summaries of consumer, merchant and affiliate activity, adding comprehensibility and relevance to the mountains of potentially useful numbers e-commerce generates, according to a spokesperson.
“Information is critical to successfully operating a business,” said Gary Jackson, managing vice president of sales and internet markets for CCBill. “These new reports and new system enable quick access to data in graphical and summarized formats to facilitate actionable decisions based on timely facts and figures.
“When looking at the report, an online merchant or affiliate manager can quickly surmise what is going on with any given marketing campaign or promotional program and, if necessary, make business adjustments accordingly to drive additional revenues,” he added. “Personally, I’m fascinated by the new system and use it daily for our own internal tracking.”
The FlexStats system is capable of displaying at-a-glance information for the current day’s income, the previous day’s income, and weekly, monthly or year-to-date figures. The selected date range may be plotted for transaction type, payment type, region or currency. The ability to employ a number of criteria to narrow the focus offers either pinpoint accuracy or a more global view.
Custom ranges can be defined, as well, making FlexStats an easy-to-use tool that can indicate and display the information most important to individual users, Jackson said. Hovering over points within the resulting graphs reveal specific data-point numbers.
“We wanted to design a system that was easy for any merchant or affiliate to use, while still offering the levels of detail necessary to help them make informed decisions for their business,” said Jason Kirk, CCBill’s vice president of product development. “Any graph can be generated with just a few clicks, and data can be analyzed as applicable with ease.
“The functionalities are all designed around providing access to actionable data in the most efficient way possible, so online merchants and affiliate program owners can spend more time operating their business,” he noted.
CCBill affiliates and merchants may use FlexStats at no charge. The application is accessible from within the CCBill admin portal.
