MONTREAL – A new kind of site that combines elements of tubes and live performance has emerged from a four-month beta test and now offers content producers a promotional outlet and consumers a new viewing experience.

According to its owners, NaughtyFactory.com’s mission is “to provide producers and viewers with the most comprehensive and dependable adult marketplace platform available in the online marketplace.” Producers stream or sell videos, picture sets, PFDs or MP3s and receive a payout of 70 percent of revenue generated.

“Edgy and sexy, NaughtyFactory.com is designed to make it easy for viewers to discover great producers and content,” noted a statement the developers released Thursday. “The site incorporates features that allow producers to easily leverage the power of social media in order to drive traffic to their studio and content.”

Evidently, the company’s tactics are working.

“The momentum we created during the beta phase has translated directly to our live launch, and we have seen many new producers join the ranks,” Director of Producer Services Danica Parker said. “Viewer count continues to rise as they discover the amazing content created by our incredible producers.

“Our goal is to empower the amateur producer by providing them intuitive tools that allow them control every part of the process in order to create their own success,” she added.

As part of the beta test, NaughtyFactory paid $20,000 to content producers who produced the most revenue during the period. As first-place finisher, Little Miss Fats received a $10,000 bonus; Amanda Mariee received $5,000, and a field of nine other producers split an additional $5,000.

“This is only the beginning of what you can expect from NaughtyFactory.com,” PR Coordinator Marc Daoust said. “In collaboration with our advertisers, we will be running monthly contests to the benefit of both our producers and viewers.”

Producers and consumers will find more information on the website.