HUNTINGTON BEACH, Calif. – Anyone who shops online has experienced the frustration of losing a virtual shopping basket filled with products to the whims of the internet gods. The frustration can be extreme for wholesale customers who may have spent hours perfecting an order. Rather than start over, many abandon the process in favor of venturing into the brick-and-mortar world where shopping carts don’t disappear without warning.

When Sex Toy Distributing initially launched its “saved cart” feature, the company hoped to prevent that sort of lost sales. The plan worked so well, the company has upgraded the product to make it even more useful. Now the novelties distributor’s cart-saving feature allows customers to plan ahead by creating shopping lists tailored to seasonal or other needs and keep track of those lists with just one click.

The upgraded system offers benefits for single-store and multiple-location outlets. Multiple employees may contribute to product orders, eliminating the possibility of under-ordering or omitting items. Retailers also can save their lists in template form for easy restocking.

“We are committed to providing top-notch customer service, and half the effort is spent optimizing our website to assure fast, easy and functional ordering,” Wholesale Manager Beth Brown said. “Following the complete revamp of our website, we’ve gradually implemented a series of features that help the process run even smoother, and this saved cart utility gives our loyal customers another reason to trust their orders.”

SexToyDistributing.com offers retailers a catalog of more than 5,000 adult products from manufacturers across the spectrum. Prices are up to 25 percent off standard wholesale with no minimum order requirements, and 99 percent of orders ship within 24 hours.