YNOT
  • Home
  • Industry News
    • Adult Business News
    • Adult Novelty News
    • YNOT Magazine
    • EU News
    • Opinions
    • Picture Galleries
  • PR Wire
    • Adult Company News
    • Adult Retail News
    • Adult Talent News
    • Adult Videos News
  • Podcasts
  • Industry Guides
    • Adult Affiliate Guide
    • Affiliate Marketing for Beginners
    • Top Adult Traffic Networks
    • Top Adult PR Agents
    • Funding an Adult Business
  • Business Directory
    • View Categories
    • View Listings
    • Submit Listing
  • Newsletters
  • Industry Events
    • Events Calendar
    • YNOT Cam Awards | Hollywood
    • YNOT Awards | Prague
    • YNOT Cammunity
    • YNOT Summit
    • YNOT Reunion
  • Login with YNOT ID

New Porno Tax Doesn’t Faze Italians

Posted On 28 Apr 2009
By : admin

ROME, ITALY — What many industries consider a grim economic outlook seems to hold rays of hope for adult entertainment, at least in Italy. Instead of engaging in outside activities, more Italians than ever are staying home and tuning into one of the 26 Hot Club adult-entertainment channels on television, according to Sky Italia, the satellite network that broadcasts the channels.Despite his notoriously conservative reputation, Rupert Murdoch has to be loving that. He owns Sky Italia, which according to Italian financial daily Il Sole 24 Ore, has seen its revenues climb to $2.6 million per week since the first of the year. The figure is roughly 10 times the amount brought in by Sky Italia’s mainstream pay-per-view offerings.

Personal prejudices and Murdoch-owned News Corp.’s potential pundit outcry aside, Murdoch is a smart businessman. If Italians want porn, he’ll give it to them as fast as they can buy it — even if Sky Italia has to pay a new 25-percent “porno tax” on every minute of smut it sells.

The tax, initiated in late 2008 as part of Prime Minister Silvio Berlusconi’s plan to replenish the Italian government’s anemic coffers, has fazed neither consumers nor adult entertainment producers, it appears. In fact, on-demand programming provider Conto TV has begun airing ads that urge Italians to “contribute to saving the Italian economy” by signing up for Conto’s black-box service.

While the porn tax is having exactly the predicted effect on Italy’s budget — to the tune of about $80 million so far — it is not maintaining the support of the one group from which Berlusconi’s government courted and won favor prior to passing the tax: the Italian film industry. In order to gain the industry’s respect and support, Berlusconi promised a portion of the tax revenues would be used to increase film subsidies.

That hasn’t happened, according to Italian film trade group head Paolo Protti.

“Contrary to what the tax was supposed to entail, its intake will not benefit our sector,” he said recently, after revealing Berlusconi and his government apparently “forgot” about the deal.

  • google-share
Previous Story

General Electric Claims DVD Capacity Breakthrough

Next Story

Stubborn Oregon Anti-Strip Club Forces Fight Stars Cabaret

Leave a Reply Cancel reply

You must be logged in to post a comment.

Sponsor

YNOT Shoot Me

YNOTShootMe.com has exclusive pics from adult industry business events. Check it out!

YNOT Directory

  • WMA
    News & Resources
  • Thrust SEO
    Marketing Consultants
  • Caballero
    Distributors & Manufacturers
  • Premiere Listing

    iWantClips

    More Details

RECENT

POPULAR

COMMENTS

FSC ‘Disappointed’ By AZ Gov Signing HB 2112 into Law

FSC ‘Disappointed’ By AZ Gov Signing HB 2112 into Law

Posted On 14 May 2025

Ricky’s Room Signs Mazee the Goat to 1-Year, Multi-Scene Deal

Posted On 14 May 2025
Sarina Havok, Robin Coffins Launch SarinaAndRobin.com

Sarina Havok, Robin Coffins Launch SarinaAndRobin.com

Posted On 14 May 2025

Vanessa, Meet Vivid

Posted On 29 Sep 2014
Laila Mickelwaite and Exodus Cry

Laila Mickelwaite, Exodus Cry and their Crusade Against Porn

Posted On 03 May 2021

Sex Toy Collective Dildo Sculptor

Posted On 19 Mar 2019

Find a good sex toy is now a problem,...

Posted On 18 Mar 2024

Thanks to the variety of sex toys, I can...

Posted On 02 Feb 2024

I understand the concerns about...

Posted On 05 Jan 2024

Sponsor

Sitemap
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy Policy