WEST HOLLYWOOD, Calif. – If its name is any indication, a new man-brand in the pleasure-products space could be a whole lot of fun.

According to a pre-release announcement, Channel 1 Releasing’s new Boneyard Toys is a “hot new line with quality, masculine appeal.” Offering “high-end, cutting-edge designs for men,” Boneyard will be marketed under its own exclusive label to men who want to “find, build and keep their sex toy toolbox.”

A C1R spokesman said the products will offer edgy, first-in-category features designed to increase the user’s sexual endurance and experience. C1R will self-distribute the line to distributors, online outlets and retail stores.

The first product category comprises ultra-stretchy cock rings made from 100-percent silicone. All have a sleek silicone finish and feature a durable 3X stretch.

According to the spokesman, the rings “synergize” with the wearer, making them comfortable even under jeans. They’re packaged in a five-set set kit for custom adjusting and also are sold individually.