YNOT – A Los Angeles-based startup is hoping to reinvigorate innovation in online adult entertainment when it premieres its first product later this week.

Blue Hour Entertainment calls Hottcast.com a “ground-breaking” portal. According to company execs, the website will offer live, high-definition, interactive adult entertainment.

Founded by veterans of the technology industry, Blue Hour aims to apply its team’s mainstream knowledge to adult products and services. Hottcast will allow users to comment and participate in polls designed to direct the action, all of which will be captured from multiple camera angles.

“Innovation in the adult industry has all but disappeared, and we hope to bring it back for the better of the industry, as well as to better technological innovation as a whole,” said Blue Hour Chief Executive Officer Brandon Himeros. “We’re positioning ourselves as a leading supporter of the adult industry and are focusing on creating a comfortable, safe work environment with benefits such as profit-sharing and health insurance for the talent we work with regularly.

“We also realize consumers are looking for something new and exciting, and we’re here to provide just that,” he added.

A private preview will be offered to adult industry insiders on Sept 27; public launch is scheduled for Oct. 3. Himeros said the company plans to launch additional products at the rate of about one per month thereafter.

To sign up for an invitation to Hottcast’s private preview and subsequent announcements, visit Hottcast.com.