SAN FRANCISCO – Jimmyjane created its new budget-friendly vibrator line with the goal of helping more consumers “Live Sexy.”
According to an announcement released this week, the Live Sexy is “a complete line of modern, user-friendly vibrators that invites consumers of every experience level to enjoy Jimmyjane.”
Live Sexy vibes offer simplified features made popular by the company’s upmarket Form devices. The line is a more accessible option for both novice and experienced users, a spokesperson said.
Live Sexy includes four Intro vibrators. Each is battery-operated; waterproof; made with body-safe, phthalate-free silicone; have three speeds and three vibration patters and come with a one-year warranty.
“We felt there was an opportunity to use what we have learned and all of our customer feedback to create a line that was more approachable in price, yet still kept some of the most sought-after features of our top products,” said Jimmyjane President Robert Rheaume. “We are really proud of this line and really excited to broaden our audience and bring the joy of Jimmyjane into bedrooms everywhere.”
Intro 1 is slim, simple and surprisingly powerful — a good choice for vibrator newbies, frequent travelers and couples. Designed for discreet pleasure on the go, the product bears a manufacturer’s suggested retail price of $29.
At an MSRP of $59, Intro 2 is the most expensive product in the line. The model offers two powerful motors — one in each flexible ear.
This classic profile of Intro 4 houses an oversized motor within a classic-yet-redefined profile. Its narrow hourglass figure is curved for comfort. The vibe provides internal or external stimulation at an MSRP of $39.
Intro 6’s unusual curved shape is designed to deliver stimulation to the G-spot. The product carries an MSRP of $49.
“We invest a lot in designing each item for Jimmyjane,” said Peter Caropelo, vice president of creative development. “To be able to take this [research and development] process and leverage it into a mid-tier line is lending the premium design model for an entry-level product. The consumer is the one that wins,” stated.
Live Sexy Intro vibrators are dressed in pink, purple and blue and will be available at retailers in mid-April.
