LOS ANGELES – b-Vibe will make its U.S. debut this month. The new brand, headed by certified sexpert, clinical sexologist and pleasure products industry vet Alicia Sinclair, enters the marketplace with sexual-wellness-minded design concepts and contemporary branding and marketing.

The Rimming Plug is b-Vibe’s first product. Sinclair said the waterproof, remote-controlled toy offers features never before seen: The compact, body-safe, seamless, silicone plug is the first premium product of its kind to incorporate rotating beads for a rimming sensation and tip vibration for orgasmic stimulation.

The Rimming Plug caters to analingus fans. Sinclair said ATM play is more popular than one might think.

“The highest level of nerve endings is at the entry of the anus,” she said. “The idea was to create something to stimulate that exact area. In addition to nerve endings, pleasure from anal play occurs due to the shared wall between the anus and the prostate for males and vagina/G-Spot for females.”

The Rimming Plug’s “design combines the best of both worlds, pleasuring from the inside-out,” she continued. “It’s like a bullet inside a rabbit — the perfect combination to amp up anal play.”

With high-end features such as remote control functionality, USB cord recharging and an included storage case, the b-Vibe Rimming Plug fulfills a void within the anal toy category, according to Sinclair.

“The b-Vibe Rimming Plug features all of the bells and whistles of a high-end pleasure product — patented design, certified safety, a rechargeable lithium battery — and the remote control works from up to 30 feet away,” she said. “The included travel case adds value, and the hard box packaging is eye-catching and durable — both of which are irresistible to consumers. Everything from the design to the branding and packaging was all very well thought out.”

b-Vibe’s branding and marketing focus on conveying sex education with a fun, friendly approach. The manufacturer will provide retailers with eye-catching displays packed with information consumers seek.

“Our goal is to be the go-to resource for retailers,” Sinclair said. “We want to help provide more information to enable retail staff to speak better to the consumer. When marketing and selling sexual products, you should know how those products work with a person’s body. Sex education is essential.”