OSS, Netherlands – EroAdvertising, a global advertising network for the online adult entertainment industry, is updating its infrastructure to offer clients new ways to manage their inventory and ad dollars. A representative told YNOT the additional features will be rolled out in phases, but all phases will be operational by year’s end.

Within the next two weeks the company will launch a tool enabling advertisers to better target markets and select ads that convert more of their specific kinds of traffic.

“Each advertiser’s traffic is different and their advertising needs are unique,” the representative said. “Advertisers know their traffic better than anyone else, so we want to make it easier for them to find the top-converting website spots that will attract surfers to their brands.”

Also on the schedule is an alternative payment option that will enable advertisers to fund their accounts with greater ease while reducing transaction fees.

Both advertisers and publishers will benefit from a series of practical guides designed to help clients dig deeper into the range of complex features offered by EroAdvertising’s proprietary platform.

“The more our clients understand what’s available to them, the more they can fine-tune their campaigns to get exactly the results they’re after,” the representative said. “The practical guides will take clients through complexities step by step, making it easy for them to grasp all they can do with the EroAdvertising system.”

EroAdvertising Chief Executive Officer Jan Huibers indicated the company’s frequent updates and feature upgrades, many at the request of clients, is one of the reasons the company received the 2014 YNOT Award for Best Traffic Services Company (EU). The honorees, determined by their peers in the adult industry, were named Sept. 23 during a gala ceremony in Prague, Czech Republic.

“This is a great honor, especially since all the nominees and also the eventual winner were chosen by actual industry people themselves,” Huibers said. “A major part of the people who voted for us, or who even cheered for us in the audience at the show, are our clients—and that’s the best reward one can get, I’m very proud of my team.

“The award marks yet another year on top of the game in an ever-more-competitive business of providing traffic services,” he continued. “We do our best to earn the trust and support of our clients by constantly innovating and optimizing, because it is EroAdvertising’s strong belief that providing personal attention and local support to our publishers and advertisers is the best way for everyone to profit.”

Founded in 2006, EroAdvertising represents more than 15,000 publishers across the adult spectrum. Each member of the company’s international team of account managers serves the geographical region in which he or she has personal expertise.

For more information about EroAdvertising and its services, visit Ero-Advertising.com.