YNOT – Global e-commerce solutions provider CCBill has launched a new service the company feels sure will help webmasters reach a largely untapped market of adult content consumers in Latin America. Beta-launched last fall, Latin America DirectPay has resulted in a 10-percent increase in sales for testers, according to CCBill Vice President of e-Commerce Jake Powers.Similar to CCBill’s DirectPayEU service that allows consumers to “push” funds from their bank account to a seller, Latin America DirectPay addresses cultural and language imperatives in the region as well as the economic goals of webmasters and affiliate program owners.
“Cash is the main form of payment for many in these markets [in Latin America],” Powers said. “With our Latin America DirectPay service, consumers can purchase online goods from our clients in a method they are comfortable using. Not only does this result in more sales, but overall risk is reduced, since funds will have to be in the account for transactions to go through.”
CCBill’s payment processing architecture interfaces directly with regional banks to conduct Latin American transactions. When making a purchase, consumers receive a unique transaction confirmation number. After either signing in to bank account through a secure online interface or visiting their local bank branch, consumers initiate a payment and enter their confirmation number in order to complete the transaction.
Latin America DirectPay currently allows transactions from Mexico, but additional countries throughout the region—including Brazil, Columbia, Peru, Argentina and Chile—are expected to follow soon, providing access to more than 89 percent of the total Latin American market, Powers said.
“We’re starting with Mexico, but we’re not stopping there,” he said. “There are a lot of consumers in Latin America spread across a large geographic area, and we want to help our clients reach them.”
More than 175 million Latin American homes have internet access, and nearly 300 million Latin Americans have active bank accounts.
Currently exclusive to CCBill, Latin America DirectPay is available in beta for all CCBill clients. For more information, visit CCBill.com/beta.
