YNOT – A new casual dating site built specifically for African-American adults has launched.

A spokesperson for BlackTryst.com said the site “uses the power of sexual attraction to match people for discreet trysts. The responsive design ensures that regardless of device type — desktop, laptop, iPhone, iPad, tablet, Xbox, PlayStation, or other smartphone or mobile device — the user experience will be optimal.”

According to BlackStarNews.com, “Many black women have made a conscious decision to be single.” In fact, according to the company behind BlackTryst, as many as 70 percent of African-American women are single. In addition, according to a spokesman, casual hookups between men and women are becoming more common, making now the perfect time for the launch of dating sites targeting specific niche markets.

“We are extremely proud to release BlackTryst.com to target the African-American market,” said Paul Benoit, affiliate marketing manager for parent company LoadedCash. “Now publishers have a respectful casual dating brand to better target their traffic, and they need not segment traffic sources based on device for the best conversions. We have invested heavily in analytics to determine the highest-converting design based on screen size and feel confident BlackTryst.com will quickly show the benefits of responsive design.”

LoadedCash pays up to $6 per lead, 60-percent revenue share or up to $60 per premium membership sale.