YNOT – Gay adult performer Chris Porter has joined NakedSword as the video-on-demand provider’s social media manager. The position is salaried and full-time.

Porter first joined the San Francisco-based gay company as an exclusive model. Not only did he appear in the company’s erotic web soap opera Golden Gate, but he also relentlessly promoted the first two season of the show on social networks as a way of increasing his own cachet within the industry. NakedSword took notice of the viewership boost generated by Porter’s posts on Facebook and Twitter.

“We knew we needed someone who appreciated the efficacy of social media in today’s world of online marketing, and so it was a no-brainer to have Chris Porter be that person,” said Chief Executive Officer Tim Valenti. “Not only is he savvy at using already existing platforms, he’s always thinking one step ahead and bringing fresh ideas into the mix.”

In addition to managing the company’s array of social platforms, Porter also will serve as a coordinating producer on a variety of projects, including The Tim & Roma Show and his own reality show, currently in development. The project is expected to explore the real lives of a group of gay porn stars living in San Francisco.

To date, Porter has contributed several initiatives to NakedSword’s marketing plan, including fan-driven NakedSword t-shirt design contest on Tumblr and a viral video of Porter’s punk-rock performance in Episode 4 of Golden Gate’s second season. In the video, Porter performs a song he wrote.

“Obviously, no company in any industry can ignore social marketing,” Porter said. “Fans and consumers rely on being able to connect with the businesses or the personalities they’re following online, but they don’t just want some robot trying to sell them something.

“That’s why I’m really excited to bring that personal touch to fans and members of NakedSword,” he continued. “I love being able to share my ideas and interact with people, so coming onboard in this role was the perfect move, and I’m so grateful for the opportunity.”

Among the efforts Porter maintains are the company’s presences on Twitter, Facebook, YouTube and Tumblr.