NEW YORK – Every guy has days when…well, he just doesn’t feel as fresh and clean “down there” as he’d like. Admit it, gentlemen: Itchy, sweaty jewels rob a man of his confidence, his animal magnetism, his je ne sais quoi.

Joe Caccamo, a man himself and therefore presumably acquainted with male discomfort, recognized a severe pubic health crisis when he saw one.

“Let’s face it,” he said. “When a man is uncomfortable ‘down there,’ he is generally uncomfortable all over, making for a miserable day.”

Since no one wants men to be miserable, Cacamo’s company, Manager Inc., developed Nadkins, a 100-percent natural, non-toxic towelette specifically formulated for a man’s most sensitive area.

Manager Inc. enlisted New York-based Whipsmart, a leading beauty and wellness product manufacturer, to handle product formulation, packaging and production. Whipsmart’s Nadkins formula comprises soothing aloe vera and colloidal oatmeal, cleansing allantoin, protective and nourishing vitamin E, cooling menthyl lactate and freshening grapefruit essence. Each individually wrapped towelette gently cleans, hydrates, soothes and comforts all skin types while providing a refreshing feeling that boosts men’s comfort and self-assurance.

“Our goal is to deliver high-quality and luxurious grooming products to men,” said Cacamo, who founded Manager Inc. in 2015 and serves as chief executive officer. “Having a very active lifestyle, I understand the need for a product like Nadkins. We aim to solve the problem by bringing Nadkins to the masses.”

Each elegant, 10-pack “cigarette-style” box sells for $12.50. A refillable, 60-count gravity box is available for impulse-buy point-of-purchase displays; each individual packet sells for $1. The Nadkins website offers a subscription option for $11.50 per 10-pack box and a three-pack (30 packets) for $30.

Yes, you do need to watch the video.