Saying the company is “setting another industry milestone,” adult pleasure products manufacturer Motorbunny has announced the release of its patent-pending E-Stim attachment, the “first-ever electric stimulation feature available for a rideable vibrator.”

“With nearly half of Millennials and 39% of Gen Z now purchasing sex toys online (according to a 2023 survey from Statista), demand for innovative and dynamic pleasure products has never been higher,” the company said in a press release issued today, “and Motorbunny is giving everyone something they’ve never seen before — electric stimulation with vibration in the world’s first e-stim attachment for a ride-on-top sex machine.”

In the announcement, Motorbunny noted that “research has indicated that electric stimulation can be beneficial in many ways, such as enhancing sensitivity and blood flow, improving muscle tone and pelvic floor strength, and improving arousal disorders.”

According to the company, the new attachment, “combines platinum-cured silicone with conductive silicone, delivering targeted e-stim sensations alongside Motorbunny’s signature powerful ‘buzz’ function.”

“Optimized for durability and comfort, the E-Stim attachment includes a TENS unit for customizable electric stimulation, adding an intense new layer to solo or partner experiences,” the company added.

Craig Mewbourne, CMO of Motorbunny, said that electric stimulation “opens a completely new realm of possibilities for rideable vibrators.”

“With this attachment, we’re not just adding a first-of-its-kind feature—we’re reshaping what’s possible in hands-free pleasure and encouraging users to explore sensations like never before,” Mewbourne added.

According to Motorbunny, the new attachment’s features include:

• Body-safe materials: Premium platinum-cured and conductive silicone
• Electric stimulation: Adds an adjustable electrifying sensation to powerful vibration
• User-optimized design: Durable and crafted for maximum contact and comfort

Motorbunny added that the “E-Stim attachment elevates the riding experience with a new dimension of pleasure, inviting users to explore hands-free enjoyment at its most innovative.”

For more information on the new attachment and other Motorbunny products, go to Motorbunny.com.