SAN FRANCISCO – After serving two years as marketing director for gay adult studios Falcon and Raging Stallion, Toby J. Morris has been promoted to vice president of marketing for the studios and editor in chief of HUNT e-zine.
Morris has been the man behind HUNT, a fan-focused e-zine, since the beginning. He conceptualized and launched the endeavor, which moved to its own website in early August. HUNT delivers news and information from and about Falcon Studios, Raging Stallion Studios and the gay adult industry at large directly to subscribers’ inboxes every other week.
“I’m thoroughly grateful to have my hard work rewarded with this promotion,” Morris said. “It’s exhilarating to come to work every day and know there are new projects to be tackled. I also get excited about trying new tactics and finding innovative ways to reach our audience, and providing advertisers with new vehicles to reach them as well.
“I would like to thank all the people who have supported me at Falcon and Raging Stallion,” he added. “The entire staff works together as a team, and without all their help this would not be possible.”
As vice president of marketing for the studios, Morris will be responsible for driving direct consumer DVD, membership, broadcast and scene sales by overseeing all marketing channels, including email, direct mail, blog, e-zine, social media, affiliate and media relations, events, partnerships, research, business development and cross-promotion. His role as editor in chief of HUNT[i] will include directing content choices and developing new-media opportunities for advertisers.
“Toby J. Morris has been instrumental in the studios’ growth while managing virtually all marketing channels over the past two years,” said studio chief Chris Ward. “He has far exceeded our expectations in helping our company reach its goals, and for that reason we have promoted him. He’s skyrocketed our social media presence, overhauled and vastly improved our email marketing program and fine-tuned our direct-mail efforts, all while seizing and building new revenue channels and creating [i]HUNT e-zine, the crown jewel of his achievements.”
Morris may be contacted by [email=toby@falconstudios.com]email[/email] or by calling 415-321-6628.
