EUROPE – The rapid growth of the mobile traffic market continues to ignite new areas of innovation as publishers and advertisers seek better tools for targeting traffic to fit their business plans.

One company that has bounded onto the scene with fervor, ADAMOads includes among its arsenal detailed reports and key metrics for media buyers. But wait — there’s more. This week the company launched system upgrades executives believe will improve return on investment for both advertisers and publishers.

Beyond geo-locational targeting, ADAMO clients now can specifically target users by operating system, selectively engaging consumers who are hosted on specific telecom carriers in several markets.

“We are excited to be at the forefront of the fast-moving dynamics that are driving digital marketing across the mobile ecosystem,” said founder and Chief Executive Officer Judy Shalom. “Carrier and mobile OS targeting will propel ADAMO customers even further ahead of the curve and allow our clients to maintain a significant competitive advantage backed by technological enhancements that impact every niche of the mobile market. Going global to earn even more just got even easier.”

The carrier-targeting system is customized to provide on-target traffic in Germany, Austria, Switzerland, the Netherlands, France, Belgium, Norway, Spain, Portugal, Mexico, Russia, the UK, South Africa and Italy, as well as several emerging markets. A complete list is available at the company’s website.

“Grow your mobile advertising business with powerful custom ad management technology built in-house on a uniquely powerful platform carefully designed to exceed the expectations of even the most demanding players in today’s most lucrative mobile traffic markets,” Shalom said.

For more information or to contact an advertising specialist, visit ADAMOads.com.