YNOT – MiKandi App Market and adult advertising network Reporo have sealed a deal the companies believe will help adult application developers monetize their creative efforts. The partnership enables developers registered with MiKandi’s market to incorporate Reporo advertising in their apps and monitor their earnings within the same interface they use to track their products’ performance in MiKandi’s marketplace.

“Developers, we’ve got your back,” MiKandi President Jesse Adams said. “Our partnership with Reporo is our latest effort to help developers earn more for their hard work by providing them with another adult-friendly monetization method for their adult-friendly apps.”

To participate, developers need only log into their accounts at Developer.MiKandi.com. After registering with the Reporo system from within the developer dashboard, they may download the Reporo ad-serving site development kit. Once they’ve incorporated the SDK into their products, developers can monitor earnings, impression volumes, click-through rates and cost-per-thousand impressions within the dashboard. Developers retain 60 percent of all revenue generated by their applications.

“Reporo serves almost seven billion ads per month for our web and app publishers, and the number keeps on growing,” said Global Publishing Manager Ben Keirle. “Their revenues are increasing month on month.

“This partnership allows a mutually beneficial opportunity to deliver higher revenues for all.”

Mainstream app developers rely on three monetization models of monetizing: pay-per-download, in-app purchases and free applications supported by ads. Adult app developers have struggled to find ways to embrace any of those models. In November 2010, MiKandi began offering adult developers a venue and a model for selling their products directly to consumers. Shortly thereafter, the marketplace added an in-app billing programming interface, allowing developers to up-sell additional content within applications. MiKandi’s partnership with Reporo rounds out the third component of monetization, bringing an adult-focused ad network into the fold.

Adams said his company’s goal is to deliver to adult developers the same opportunities from which their mainstream brethren benefit, without the often-confusing and contradictory rules mainstream app marketplaces impose.

“It became clear to us that we needed a solution for our developers that delivered relevant ads to their adult apps with transparent guidelines,” he said. “We found that Reporo’s flexible system integration and innovative approach to delivering adult ads offers exactly what MiKandi and our developers need.”