SAN FRANCISCO, Calif. – The latest hardcore fetish site to emerge from the kinky underbelly of affiliate program GunzBlazing trades on the pleasure-pain principle with content filmed in a semi-documentary style.

The material presented at IronLockUp.com is filmed in a dungeon that took thousands of man hours to build and meets prison security standards, according to the producers. Cameras and lighting were built into the space and augment the voyeuristic look and feel of the content.

Most important, according to the producers, is that the material features real players in the kink community, not professional adult performers.

“In a marketplace that is full of cookie-cutter porn sites, it’s difficult to find something that really stands out as unique,” said GunzBlazing President Robyn Way. “With IronLockUp.com we’ve definitely found a rough gem. When I checked out the space earlier this year, I was so impressed with the detail Travis and his team had gone to in building it. I think this is definitely going to be a site that affiliates will be able to get their teeth into.”

Way said the dungeon contains more than 9,000 pounds of steel, all of which was custom-fitted and -welded. The prison and wet-room sets are water-tight to the ceiling and were designed to confine up to five “prisoners.”

“We are proud and excited to join forces with GunzBlazing to make our documentary-style kinky porn available to a larger market and grow our businesses together,” said IronLockUp producer Travis Hughes.

The site pays affiliates as much as $40 per sign-up or up to 60-percent recurring revenue share. For more information, visit GunzBlazing.com.