TORONTO – A traffic platform today debuted a new system that just may help traffic buyers refine their purchases in ways that ensure conversions.
Adnium’s Members Area Real Time Bidding (RTB) program operates as an auction system, allowing buyers to acquire members-area traffic from sites including Dating Gold, Adult FriendFinder and Xpickup. According to an Adnium executive, members-area traffic is valuable because it comprises end-users who already have proven they will buy adult products and services.
“Members-area traffic is the focus of every top media buyer, because members-area traffic has unparalleled revenue generation and conversion ratios,” explained Luke Hazlewood, chief executive officer for Adnium’s parent company, Grand Slam Media. “Adnium is putting millions of prequalified users on the block, and it’s quickly proving to be the most effective method of customer acquisition.”
According to Hazlewood, the unconventional approach is what convinced some of the industry’s most influential brands to take part in the system’s launch. The leader of FriendFinder’s monetization team confirmed Hazlewood’s assessment.
“At FriendFinder Networks, we are always interested in testing new technologies,” Chad W. said. “Our leadership embraces the concept of RTB systems for both buying and selling ad inventory.
“We are excited to participate in the launch of Grand Slam Media’s new Adnium system and believe the technology can move the industry forward in establishing automated, fair pricing practices in online advertising and inventory management for the adult space,” he continued. “We look forward to working with Grand Slam and their advertisers in optimizing and maximizing revenue for all parties involved.”
According Chief Technology Officer Ian Lester, Adnium offers a nearly limitless source of qualified traffic, regardless the buyer’s budget and preferences. In addition to selecting traffic based on cost, buyers also can define criteria including demographics, geographical areas and brands.
“Working with premier companies like FriendFinder Networks, DatingGold Xpickup and many other top-quality publishers is what fueled this new evolution in traffic sales,” Lester said. “We have direct access to all the paid customer traffic advertisers want, and now Adnium has the tools to support real time auctions with a level of specificity that was previously impossible.”
Hazlewood said the online advertising landscape is changing rapidly. Now more than ever, the adult entertainment industry must adapt or die — on an almost daily basis.
“We’re navigating the competitive market vigilantly and with extreme awareness and understanding of what it takes for publishers and advertisers to thrive,” he said. “Today, adjust your spend from merely blanketing the online adult entertainment canvas with your brand to buying paying customer traffic instead. It can be a lucrative investment.”
Publishers and advertisers can find more information at Adnium.com.
