YNOT – Playboy Enterprises Inc. and Manwin have reached an agreement under which Manwin will be the “operating partner” for Playboy-branded online and entertainment businesses under the label Playboy Plus Entertainment.

Playboy Enterprises will retain oversight of brand management, but Manwin will operate the company’s web-based properties and certain television properties. Alta Loma Entertainment, Playboy’s mainstream production company that develops, produces and distributes original content to television networks and film studios, is not part of the deal.

Financial details of the arrangement were not disclosed.

“This partnership is another major step in the evolution of Playboy from an operator of a range of media and licensing businesses to a brand management company,” Playboy Enterprises Chief Executive Officer Scott Flanders said. “We began this process with the successful outsourcing of our publishing functions and later partnering to grow consumer-products licensing opportunities in Asia and Europe. In Manwin, we have found another strong and experienced partner, and we believe this agreement will benefit our customers, distributors and advertisers.”

According to Manwin Managing Partner Fabian Thylmann, “There is no doubt that Playboy Enterprises has created a brand that is the epitome of sexy, fun indulgence. Manwin will help this prestigious name capture both TV and the digital age in the spirit in which it was created. Manwin’s scale and expertise will catapult the brand in a way that will benefit all our partners, as well as Playboy fans.”

Headquartered in Luxembourg, Manwin maintains offices in Hamburg, Montreal and Los Angeles. The adult entertainment company claims to own “the largest network of adult websites in the world, with more than 50 million daily visitors,” in addition to mobile and television platforms.