Napa, CA — Vibratex, the sole North American importer of the Magic Wand brand, revealed today a set of bold new images showcasing the Magic Wand range of products. Magic Wand’s fresh key art is debuting on #NationalSexToyDay, a fitting occasion to celebrate a product whose likeness has stood as the symbolic representation of “sex toys” for half a century.
The new lifestyle photography intends to showcase the iconic wands on a range of hand-built, geometric sets featuring something new for the brand — colors!
“As part of our rebranding efforts, our creative team developed a beautiful range of secondary and tertiary colors that compliment Magic Wand’s familiar shade of blue,” explained Vibratex CEO Ken Herskovitz. “Each of our products was then assigned a set of corresponding shades that you’ll see reflected in everything from these lifestyle images to our upcoming package refresh.”
Keen observers may have noticed early teasers of Magic Wand’s new imagery that were strategically released without announcement during October. Beginning today and continuing over the next several months, the brand will sequentially release the full range of images.
“We’ve grouped the new shots into ‘waves’ that feature coordinated combinations of sets and colors,” Herskovitvz continued. “Each wave offers a new — but familiar — presentation of the products. Our goal is to provide Magic Wand resellers fresh looks on a regular basis.”
You can get a closer look at the first wave of each wand’s key art on the brand’s Instagram account, @truemagicwand.
Additionally, Vibratex has prepared downloadable zip sets of its Wave 1 photography that include popular ecommerce and social media banner sizes. Interested retailers may contact the company’s Director of Business Development, Eddie Romero.
For all Vibratex and Magic Wand sales questions and inquiries, contact Eddie Romero, Director of Business Development, via eddie@vibratex.com.
