LOS ANGELES – A rose by any other name may smell as sweet, but pleasure products manufacturer Topco is betting adventurous lovers prefer their scents on the subliminally feral side.

The company’s new Lure Black Label pheromone-infused fragrances were scientifically formulated to send subtle signals to the opposite sex. Designed to inspire attraction and attention using scents, Lure Black Label offers a fun and sexy enhancement to any occasion in need of a little intimate chemistry.

Pheromones diffuse subconscious scent signals to trigger powerful sexual responses — exactly what Lure Black Label was formulated to do. Based on the chemistry of the attractant alpha-androstenol, Lure Black Label triggers intrigue and confidence with understated scent profiles developed in Topco’s U.S.-based laboratory and is available in three versions: Him, Her and You & Me. The latter is a special unisex scent.

“Spring has officially sprung, the sun’s out longer, and shoppers are getting in the mood for summer romance, which is why Lure Black Label is a must-have for stores in the know,” Topco Chief Operating Officer Autumn O’Bryan said. “Pheromone-based products are strong sellers thanks to their intriguing capabilities, and Lure Black Label boasts a brand name that retailers know.”

Lure Black Label features sleek, matte-black packaging for a modern and sophisticated look that translates strongly on store shelves. The attractive bottles and discreet “Chemistry of Passion” branding make Lure Black Label a great match for display with lingerie, candles and sensual enhancers. Each wholesale case comes with a free tester for in-store sampling.

“Lure Black Label scents are the perfect companion to sexy swimsuits, lingerie sets and other softer lifestyle items that help users be their most confident and authentic selves,” O’Bryan said. “Great for pool parties, beach vacations and summer flings, these pheromone sprays give shoppers something unique to get excited about.”

To order Lure Black Label or learn more about Topco’s lab and cosmetics capabilities, email info@topcosales.us.