YNOT – New York-based Lucas Entertainment has launched a new pay site to expose its award-winning Lucas Raunch line of gay adult videos. The company, primarily known for big-budget, scripted films set in exotic locations, calls the Raunch collection “the dirty side of desire.”

“The brand-new site will feature the filthiest porn on the web, with fetishes for every kinky fantasy,” said President and Chief Executive Officer Michael Lucas, who said although LucasRaunch.com specializes in kinky material, the content and the website adhere to his exacting demands regarding detail and production quality.

At launch, the site offered more than 300 hours of high-definition fetish video, and two new scenes will be added each week, Lucas said. Bonus content includes scenes from TitanMen’s Rough fetish line, video downloads and “hundreds of piss and fetish photo galleries.”

LucasRaunch.com is a companion site to the company’s flagship LucasEntertainment.com, and one membership fee provides access to both sites. LucasEntertainment.com boasts an additional 2,000-plus hours of hardcore gay action.

“Raunch is a focused, dedicated environment for everyone into exploring specific fantasies,” Lucas said. “The site specializes in piss, feet, cum play, toys and fisting. It will also give another boost to our affiliates, who can now address fetish fans — generally a particularly loyal customer group — with specific messages and speak directly to many customers’ dreams and desires. That means more conversions and higher lifetime payouts.”

Lucas Entertainment’s affiliate program, LucasPays, offers 50-percent recurring revenue share on membership sales and 10-percent recurring commissions on sales in the Lucas Store.