NEW YORK – As its first year comes to a close, LÜB LLC founder Scott Cullens says his personal lubricant brand has performed quite well in slippery situations.

“We’ve come a long way in just a short time, penetrating the U.S. market, and we’re ready to slide into global expansion,” he said.

Cullens was no stranger to big business when he started LÜB. He owns Palm Pacific Construction, recently featured on the cover of Palm Springs Life magazine’s “Home + Design” issue, and is a big name in the building-erection business. Thanks to his years as a fitness model, and appearances on TV and in films, he’s a social media icon.

He’s also the official spokesmodel for Australian men’s swimwear and apparel brand Cocksox.

Yes, that’s him in the image accompanying this article.

Hey! The text is over here.

Cullens’s larger-than-life presence is only part of the reason for his company’s success, though. The product, he says, speaks for itself.

LÜB is a proprietary blend of four ingredients, all pure-grade silicones, giving what Cullens called “an ideal consistency, viscosity and smoothness.” The product is free of additives, dyes, perfumes and other irritants. According to Cullens, LÜB will never get sticky or dry out because it doesn’t break the skin barrier or absorb the way water-based lubricants do.

“We spent a long time perfecting our blend before bringing LÜB to market in 2014,” he said. “Every day men and women of all sexual orientations are discovering how LÜB can enhance their love lives. The real user reviews and feedback we receive from Amazon and across our social media platforms don’t lie: LÜB is formulated to outperform other brands and is unlike any other lubricant on the market.

“The only question is Do You Want to Be Loved?”