According to a survey conducted by sex tech developer and adult pleasure product manufacturer Lovense, one in four Americans in a serious relationship is currently experiencing a “relationship rut.”
The survey, which according to Lovense polled 2,000 respondents, also found that 26% “feel their partnership needs a spark,” while also providing insight into ways couples are “breaking out of these ruts and reigniting their connection.”
“It’s a quiet truth many couples keep to themselves: their intimacy has slipped into autopilot for a long time,” Lovense said in summarizing the company’s analysis of the data. The company noted that “24% of people in serious relationships admit to fantasizing about other partners,” calling this result a “symptom of a deeper disconnect.”
Lovense added that the disconnect is not a matter of “just fleeting boredom,” noting that 63% of respondents “worry that these intimacy issues could eventually end their relationship if left unaddressed.”
The survey revealed several other attitudes that represent “clear warning signs” according to Lovense:
- 50% say romantic gestures have all but disappeared
- 46% report sex feels routine or lacks passion
- 41% feel communication has taken a hit
- 32% are simply bored in the bedroom
What’s going wrong for these couples? Lovense said “a dull sex life plays a big part.”
“Nearly half of respondents (48%) say they have sex just one to five times a month, while 13% gave their sex life a harsh – but honest – failing grade of ‘F,’” Lovense noted.
Still, the survey is not without its good news, Lovense said.
“Revitalizing your relationship might be easier than you think,” the company said. “This survey reveals that couples are taking powerful steps to bring back the passion. Key strategies include improving communication (62%) and trying new experiences together (43%), with 36% of couples reporting real success in reigniting their intimacy. 11% of couples are turning to technology – like innovative toys and AI-powered solutions – to bring excitement back into the bedroom.”
In a result the company described as “even more surprising,” among the 31% of respondents who have been or are current in an long-distance relationship, “20% say their connection is even ‘spicier’ than couples living nearby.”
“For 83% of these couples, technology is key in maintaining a strong bond and enhancing intimacy, proving that tech isn’t just a tool for distance – it can strengthen any relationship, no matter the proximity,” Lovense added.
Dan Liu, CEO of Lovense, said that technology “is not about replacing human connection, it’s about enhancing it, keeping things fresh, and helping couples rediscover that spark, whether they’re together or apart.”
According to the survey, “24% of couples are incorporating sex toys into their experiences,” as part of adding spice to their sex lives. The company noted that in addition to utilizing sex toys, couples are trying a variety of approaches, from “experimenting with new sexual positions, to open communication during sex and exploring role play” as part of “stepping out of their comfort zones to keep things exciting.”
“Keeping a long-term relationship exciting doesn’t have to be complicated,” Liu said. “Even small changes, like introducing tech innovations to the bedroom, can spark intimacy and strengthen connections.”
For more information on Lovense and the products offered by the company, go to Lovense.com.
