Adult pleasure products and sex tech developer Lovense announced today the launch of the “Lush Anal,” which the company described as a “powerful, compact, and visually stunning wearable vibrator designed specifically for cam models.”

“Combining long-term comfort, interactive features, and maximum visual impact, Lush Anal is the ultimate tool for performers looking to elevate their content, boost viewer engagement, and increase tips,” the company said in the release announcement.

Lovense said the new device is “engineered for comfort and performance during extended streams.”

“Designed with cam models in mind, Lush Anal offers a compact, finger-sized design with a head diameter of just 21.5 mm (0.84 inches), ensuring minimal discomfort even during extended sessions,” the announcement explained. “Whether performing for hours on end or engaging in quick, exciting interactions, the ergonomically shaped T-flared base ensures the toy stays securely in place. Made from soft, body-safe silicone, Lush Anal guarantees a comfortable fit, enabling performers to focus on delivering the best performance without distractions.”

Lovense added that the product’s design is intended to “maximize visual appeal and drive viewer engagement.”

“The iconic pink LED tail of Lush Anal grabs attention and enhances any performance,” Lovense said. “Lighting up with each vibration, the LED tail adds a captivating visual element that elevates the overall appeal of any cam show.

The Lush Anal features a tip-activated vibration feature that the company said “takes interactivity to the next level, allowing viewers to control the intensity of the vibrations in real-time, creating a personalized experience that keeps them engaged and increases the likelihood of tipping.”

“Whether performing solo or with a partner, Lush Anal helps performers stand out and build stronger connections with their audience,” Lovense said, while also touting the device’s suitability for long streaming sessions.

“With up to 4 hours of continuous battery life, Lush Anal ensures uninterrupted pleasure, even during marathon camming sessions,” the company said. “Say goodbye to the hassle of constant recharging – Lush Anal’s long-lasting battery guarantees that a performance will flow smoothly from start to finish, allowing performers to focus on engaging with their viewers without interruptions.”

The device also offers “seamless integration” with Lovense camming software, the company noted.

“As with all Lovense products, Lush Anal is fully compatible with all Lovense camming software, including the Lovense Cam Extension, Stream Master and Connect App,” Lovense explained. “These integrations make setup and control simple, ensuring a smooth, seamless experience for cam models. The stable Bluetooth connection guarantees reliable operation, ensuring that performers can maintain their performance without technical difficulties, so interactions with viewers remain fluid and engaging.”

For more information on the new Lush Anal, go to Lovense.com.