Adult pleasure products and sex tech developer Lovense has announced the company is partnering with Hustler Hollywood to host a series of 16 “immersive in-store events” beginning today and running through February 7.

In the announcement, Lovense said the new collaboration “creates a shared platform that champions free sexual expression, open exploration, and the role of smart pleasure technology in modern intimacy.”

“Through this partnership, Lovense connects smart pleasure technology with real-world discovery, offering consumers an accessible and engaging way to explore intimacy through tech,” the announcement added.

Today’s event takes place at the Hustler Hollywood store in St. Louis, Missouri, with the next slated for the shop’s West Covina, California location. Additional in-store events will be held at Hustler locations in Tacoma and Vancouver (Washington), Lexington (Kentucky), Sacramento, Fresno, San Jose (California), El Paso, San Antonio, Tomball (Texas), Fort Lauderdale, West Palm, North Miami Beach (Florida), Albuquerque (New Mexico) and Baton Rouge (Louisiana).

The theme of the event series is “A Night of Discovery with Lovense.” According to the announcement, the collaborative events will feature “multiple Discovery Areas where guests can interact directly with the Lovense App, exploring key functions such as remote control, interactive connectivity, and long-distance play.”

Lovense added that “dedicated devices will be available on-site to support hands-on exploration of interactive pleasure technology.”

“In addition to the technology experience, the events will feature a relaxed, social setting with light refreshments and interactive elements,” the announcement explained. “Designed for both singles and couples, the series invites guests to take part in guided demonstrations, interactive moments and giveaways, while exploring app features that support their personal intimacy goals.”

The event series follows the recent announcement that Lovense and CAM4 are continuing to expand their partnership.

“With Lovenses’ powerful interactive capabilities, we’re raising the bar for connection and real pleasure,” a CAM4 spokesperson said at the time of the announcement. “This is an experience built for the creators designed to drive engagement, excitement, and earning potential.”

For more information on Lovense and the products developed by the company, go to Lovense.com.