BATH, England – Lovehoney, a manufacturer and retailer of pleasure products, has acquired the rights to Playful Games’ portfolio of adult board games. The collection includes flagship product Nookii, plus Nookii Confidential, Fun In Bed and Foolin’ Around.
Going forward, Lovehoney will manufacture and distribute all titles.
“Nookii is the leading adult board game on the market and is a staple of both adult and mainstream stores,” Lovehoney co-founder Neal Slateford said. “We are delighted to add the Playful Games titles to our family of power brands and have some exciting plans for future growth and additions to the lines.”
According to Lovehoney Trade Director Ray Hayes, “the grown-up game for playful couples” is one of the most recognized brands in the pleasure products industry.
“We’re delighted that Lovehoney is now representing the best collection of adult games in the business,” he said.
Playful Games’Michelle Grahame called Lovehoney “a wonderful new home” for the Nookii collection.
“They are the perfect match and will do Nookii proud,” she said. “We want to thank everyone very much for all their support of Nookii over the years and ask for your continued support with Lovehoney.”
