SAN FRANCISCO, Calif. – For years, Lorelei Lee has been one of the most popular performers at Kink.com. Now the deceptively innocent-looking blonde is taking over one of the company’s most shocking websites … and she plans to ramp up the voltage.

ElectroSluts.com debuted in 2011 as a reboot of Kink’s original electro-stimulation site, Wired Pussy. With Lee’s ascension to the helm, ElctroSluts will move under the burgeoning femdom division Kink Bitches. Maitresse Madeline heads the brand, which includes DivineBitches.com, FootWorship.com and WhippedAss.com. Madeline is nudging all the sites toward more interactive formats.

“I’m really excited to put my mark on ElectroSluts,” Lee said. “Directors Princess Donna and Bobbi Starr have made this the premiere e-stim site in the world, and it’s an incredible legacy. I’ve been on both sides of the camera with ElectroSluts, but don’t expect me to go easy. If anything, I’m going to turn up the voltage.”

She demonstrated her devotion to that goal in a new hardcore trailer for the site.

“Lorelei has an incredible history with Kink, and we’re really excited to watch her grow ElectroSluts,” said founder and Chief Executive Officer Peter Acworth. “She’s got a huge fan base as a star and has become a first-rate director. I’m eager to see what she does with the site, both as a CEO and a fan.”

ElectroSluts and all the other properties under the Kink Bitches umbrella are part of the Kinky Dollars affiliate program, which pays as much as 60 percent recurring revenue share or up to $55 per sign-up.