LONDON — The hottest, hippest, and most scandalous names in entertainment love the Bunny — and soon Londoners will be able to share the joy that Janet Jackson, Britney Spears, Jennifer Lopez, Jade Jagger, Snoop Dogg, and Lenny Kravitz have in their hearts and their wardrobes for the Playboy Concept Boutique.When spring is in the air, thoughts of love will be easier to act upon when popular Oxford Street adds the boutique to its selection of window browseable shops.
“Historically, Playboy has had a longstanding relationship with London,” Christie Hefner, chairman and CEO of Playboy Enterprises, Inc., explains, describing the area as “one of the biggest fashion capitals in the world.”
According to Hefner, the city is eager for one of the three-per-year Playboy Concept Boutiques and poised to bring in pound upon pound of profit for the company.
This will be the eighth such international boutique, following Auckland, Bangkok, Hong Kong, Kuala Lumpur, Las Vegas, Melbourne, and Tokyo. Operated under license by Global Designer Brands, the shop will feature style-conscious fashion items and more for both male and female Playboy fans. Playboy lifestyle and icon focused garments, jewelry, accessories, shoes, and swimwear will join high-end “Playboy Intimate” lingerie items, as well as Playboy “Icon” evening gowns.
