YNOT – Alice Bruce was not a fan of oral sex until she developed the Lickie Dickie.Essentially a scented napkin with a perforation in the center for the penis, the Lickie Dickie blocks pubic hair and catches fluids while the scent masks any undesirable odors, she said. She also said the product helped her overcome her major objections to fellatio — to her husband’s ultimate delight.
“Every time I was approached by my husband for oral sex, it seemed like a chore instead of something I enjoyed,” Bruce said. “I knew how much he enjoyed the act, so I set out to make the experience a little better for the giver.”
Bruce, who previously worked as a mortgage broker, began her foray into the adult industry by casually discussing her idea with other women. To her surprise, she discovered she was not alone in her attitude, especially among “mature” women.
“I was quite shocked to find out that most [women] were not real fans of oral sex either,” she said. “I also learned that [oral sex] is something that the younger crowd — in their 20s — does almost as if it were a kiss.”
Bruce said she proceeded by asking adult retailers for feedback about the product and its packaging.
“They were totally impressed, telling me that the great thing about this product is that I have 100 percent of the market, as nothing else like this exists,” she said.
The industry’s encouragement inspired Bruce to patent the product and trademark the name. By December 2009, the Lickie Dickie was ready for distribution. Now, Bruce’s mission is to spread the word about her product and “clean up” any misconceptions, she said.
“It seems as though some don’t understand the reasoning behind my making the Lickie Dickie genital oral sex napkin,” Bruce said. “Sure, it could be used as a novelty for bachelorettes, grooms or pleasure parties, but it wasn’t made as a novelty. It was made to help others that have issues with oral sex.
“This product is not for the person who likes messy, wet, slobbery oral sex. It’s for the person who likes to have things a little neater, more hygenic, with the freshest scent in mind.”
Bruce’s future plans for the Lickie Dickie include offering larger “multi-packs” and adding new fragrances. Currently, 12 disposable bibs are individually wrapped and sold together at a suggested retail price of $25.95. The only available fragrance is strawberry, but Bruce intends to offer a host of other appealing scents.
Lickie Dickie is available through Barry at Adult Wholesale Distributors (877-427-7741) and online at LickieDickie.com.
