TORONTO – From Aug. 5 through 20, Pimproll affiliates can earn $45 per join for sending traffic to the program’s revamped Lethal Hardcore website. The increased payout — $10 more than the program’s usual top end of $35 — applies to all membership sign-ups, including $1 trials.

“For the past five years, LethalHardcore.com has been one of Pimproll’s best-selling and best converting pay sites,” said Vice President Vince. “Even though it continued to perform above expectations, it was time to give [the site] a facelift and bring the underlying technology and user experience up to and beyond what is expected in today’s marketplace.”

Translation: “We updated and upgraded to catch up with trends in the marketplace.”

According to Pimproll’s website, Lethal Hardcore is “the by-product of the smut-filled mind of porn producer Stoney Curtis.” The site specializes in MILF content, offering series like Your Mom Tossed My Salad, Fuck My Mommy and Me and Cougars Crave Young Kittens. Twenty new, high-definition scenes are added each month, Vince said.