YNOT – Gay porn paparazzo and blogger Mark Kliem’s long-running membership site, LavenderLounge.com, has received a complete overhaul and a new affiliate program, thanks to a partnership with My Gay Cash.

“We are happy to add Lavender Lounge to our network of websites,” said My Gay Cash Managing Partner Roger McMan. “Not only is Mark bringing creative and exciting, high-quality HD content to our loyal affiliates, but he also is bringing true American men with ‘San Francisco Values,’ delivering outstanding sexual performances with a subversive and bohemian twist. We have been working with Mark for a few months and he has been a great person to work with.”

Kliem said the new alliance is one of the biggest changes he has made to his business model since he began a career in the adult industry in 1996. He also revealed what he believes is the secret to a series of all-new videos that debuted along with Lavender Lounge’s new look. Kliem called the material “the best work of my career.”

“I employ a simple formula for making videos at Lavender Lounge extra smoking hot: the models choose their own partner,” he said. “It can be a boyfriend, fuck buddy, an established porn star or a new discovery. By letting the models do the casting, you can be assured the scene will have the right chemistry.

“The second part of my formula is to do the least amount of direction possible,” Kliem continued. “I tell the models to forget there is a camera and fuck like they would fuck at home. As a result, the scenes flow with the same unbridled passion and urgency of nasty, sweaty sex between two guys that are really into each other in real life.

“The third part of my formula is to add something quirky. Kinky sex incorporates a lot of creativity and imagination, so I try to add a little something weird, funny or unusual while still trying to avoid being gimmicky. Our slogan is, ‘Lavender Lounge Is Porn Different.’”

My Gay Cash affiliates receive a 50-percent recurring revenue share for promoting LavenderLounge.com and 12 other gay adult websites.