HIGHTSTOWN, N.J. – CalExotics’ new Krōma collection gives the bullet vibrator a trendy new look while maintaining its classic convenience. With a high-shine metallic coating and angled diamond-shaped tip, the discreet toy is the perfect size for a purse or pocket.

Operated by one standard AAA battery, a single easy-press button cycles through three speeds. Krōma vibes are water resistant and available in pink, blue or purple.

CalExotics handed exclusive distribution rights to East Coast News, which distributes more than 30,000 products produced from more than 150 pleasure product manufacturers. The company operates warehouses in New Jersey, Florida and California.

“We’re excited to partner with ECN on our newest collection,” said CalExotics founder and Chief Executive Officer Susan Colvin. “Everything from the packaging, price point and counter display make it the perfect collection for retailers.”

ECN offers the Krōma collection in a counter display that holds six of each color for a total of 18 vibrators.

“CalExotics is a leader in the industry for a reason, and the new Krōma collection just reinforces their standing,” said Justin Vickers, ECN retail coordinator.